Breaking BizDev

Good & Bad Marketing in Professional Services

October 09, 2023 John Tyreman & Mark Wainwright Season 1 Episode 2
Good & Bad Marketing in Professional Services
Breaking BizDev
More Info
Breaking BizDev
Good & Bad Marketing in Professional Services
Oct 09, 2023 Season 1 Episode 2
John Tyreman & Mark Wainwright

In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including:

  • Lack of plan or lack of patience
  • Poor customer experience
  • Messaging is too company-centric
  • Brand is based on assumptions
  • Lack of a content strategy

Listen to hear what not to do, and how firms can turn these blind spots into areas of relative strength.

www.breakingbizdev.com

www.breakingbizdev.com

Show Notes

In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including:

  • Lack of plan or lack of patience
  • Poor customer experience
  • Messaging is too company-centric
  • Brand is based on assumptions
  • Lack of a content strategy

Listen to hear what not to do, and how firms can turn these blind spots into areas of relative strength.

www.breakingbizdev.com

www.breakingbizdev.com