Breaking BizDev
What does "business development" mean, anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.
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Podcasting since 2023 • 53 episodes
Breaking BizDev
Latest Episodes
Monthly Recurring Revenue: Predictability for You AND Your Clients
Say goodbye to feast and famine. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright tackle the elusive concept of monthly recurring revenue (MRR) for professional services firms. Tired of the roller coaster of inc...
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Season 1
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Episode 53
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35:44
What's Broken About BizDev in Accounting? + 2025 AAM Summit Recap
In this episode of Breaking BizDev, John and Mark dive into the complexities of business development within the accounting industry, like the steep challenges of differentiation, pricing models, and the annual scramble leading up to tax day.
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Season 1
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Episode 52
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40:49
Your Next Proposal? It's a Trap!
Welcome back to another episode of Breaking BizDev. Join hosts John Tyreman and Mark Wainwright as they dive into why proposals often fail and what you can do to improve them. From the self-diagnosis of client's needs to the common mistakes in ...
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Season 1
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Episode 51
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34:15
Free vs Paid Offers: Crafting an Effective Lead Generation Strategy
Lead generation is a major challenge for many professional services firms. In this episode of Breaking Biz Dev, Mark and John break down possibly the most critical element of lead generation: your offer strategy. What value are you offering? An...
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Season 1
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Episode 50
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30:16
3 (Really) Bad Reasons to Hire a Rainmaker
In this episode of Breaking Biz Dev, John and Mark take the Rainmaker model out to the alley for a well-deserved beatdown, highlight three (really) bad reasons to hire a rainmaker. In this episode, you’ll hear:What is a ‘Rainmaker’ ...
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Season 1
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Episode 49
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29:48
