Breaking BizDev
What does "business development" mean anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.
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Breaking BizDev
Latest Episodes
When Should You STOP Listening and START Advising?
Many experts are eager to stop asking questions and start doing "the work," but rushing to solve a problem is a massive trap.For doer-sellers and professional services BD pros, knowing exactly when to shift from listening to advising can...
Measuring the True ROI of Thought Leadership
Is your firm measuring the return on thought leadership just by looking at immediate leads and revenue?For doer-sellers and professional services BD pros, true thought leadership isn't just regurgitating AI-generated content—it's establ...
Navigating the Price Increase Conversation
Asking an existing client for a price increase is one of the most stressful, sweat-inducing conversations a consultant can have, often catching the client off guard and triggering defensive reactions. So instead of presenting a take-it-or-leave...
The Perfect (Sales) Proposal
Stop sending your sales proposals as PDF email attachments and crossing your fingers for a "yes."For doer-sellers and sales/marketing professionals in the B2B services world, the quest for the "perfect" proposal template is a distractio...
Burnout in BizDev: Reignite Your Doer-Sellers
Burnout in business development isn't a personal failure—it’s a system failure. Nowhere is this more obvious than with "doer-sellers;" technical experts who are expected to act as an entire business unit on top of delivering their actual client...
