Breaking BizDev
What does "business development" mean anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.
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Breaking BizDev
Latest Episodes
Doer-Marketers: A New Path for Subject Matter Experts
While "doer-sellers" balance billable work with one-to-one sales conversations, many technical experts are far better suited to leverage their subject matter expertise across one-to-many marketing channels. In this episode, John Tyreman and Mar...
10 Ways to Erode Trust and Alienate Clients
Building trust with clients takes WAY too much time and energy....right?In this episode of Breaking BizDev, John Tyreman and Mark Wainwright take a tongue-in-cheek look at how professional services firms inadvertently destroy client rel...
The Three-Part Framework for Building Next Year's Sales Plan
Have you built your sales plan for next year?As fourth-quarter planning season approaches, many professional services firms fall into the trap of setting arbitrary top-down financial targets or simply crossing their fingers and hoping fo...
AI Search Is Secretly Screening and Shortlisting Your Firm
Before a prospect ever lands on your website or schedules an introductory call, an invisible filter may decide whether your firm even deserves to be in the running.Today's B2B buyers are bypassing traditional search bars and asking AI pl...
5 Small Sales Habits That Make (Or Break) Deals
While many professional services firms focus on massive strategic shifts to close deals, it is often the tiny, day-to-day behaviors of doer-sellers that quietly make or break a sale. In this episode of Breaking BizDev, John and Mark br...