Breaking BizDev
What does "business development" mean anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
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Breaking BizDev
Benefits of Working with Fractional Consultants
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Do you really need to hire a full-time role for sales, marketing, HR, finance, or other internal business functions?
In this episode, John and Mark break down the benefits of working with fractional consultants in professional services. They discuss the different scenarios in which it makes sense to work with a fractional consultant, and examples of fractional consulting engagements.
- Scenario 1: Diversifying into a new area without a full-time hire
- Scenario 2: Filling a skills/expertise gap temporarily
- Scenario 3: Accessing consultant networks for additional expertise
- Scenario 4: Fast-tracking training without long-term commitment
- Scenario 5: More efficient use of capital vs. full-time salaries/benefits
- Defining fractional consultants vs. freelancers vs. contractors
- Examples of fractional consultant engagements
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