Breaking BizDev
What does "business development" mean anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.
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Breaking BizDev
Roles & Skills Needed to Win New Business
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In this episode, John & Mark explore the variety of roles and skills needed for professional services firms to develop new business today. Having strengths across both marketing and sales is essential for driving business growth. This conversation covers:
- Key marketing roles like digital marketing specialist, web developer, graphic designer, and marketing director
- Examination of sales roles like closers, sales managers, and doer-sellers
- "Messy middle" roles like proposal managers and researchers that straddle marketing and sales
- Review of necessary sales skills like curiosity, process leadership, emotional intelligence
- Marketing skills like analytics, networking, emotional intelligence
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