Breaking BizDev
What does "business development" mean anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.
Subscribe today and connect with us on LinkedIn.
Breaking BizDev
Differentiate Your Proposals With a Statement of Understanding
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Delve into the importance of *showing* that you understand your buyer in the sales process. Craft a standalone "Statement of Understanding" as a foundation upon which to develop a solution.
In this episode, John and Mark break down the importance of understanding. Listen to hear perspective on:
- The importance of true understanding
- The power of listening
- Critical elements of the statement of understanding
- Implementing a statement of understanding
Here are some additional links on understanding:
- https://www.wainwrightinsight.com/the-importance-of-understanding/
- https://www.wainwrightinsight.com/the-statement-of-understanding/
Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
