Breaking BizDev
What does "business development" mean anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.
Subscribe today and connect with us on LinkedIn.
Breaking BizDev
Checking in, Ghosting, and the Magic Email
On this episode, John and Mark call out every single person who, in the name of “BD”, has sent a useless “I’m just checking in” email that produced zero results. We'll break down:
- Why "checking in" is bullsh*t
- The hamster wheel of ghosting (and why it happens)
- The role of the magic email
After listening to this episode, you'll have a new tool in your toolkit to get your pipeline moving.
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