Breaking BizDev
What does "business development" mean anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.
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Breaking BizDev
Good & Bad Marketing in Professional Services
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In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including:
- Lack of plan or lack of patience
- Poor customer experience
- Messaging is too company-centric
- Brand is based on assumptions
- Lack of a content strategy
Listen to hear what not to do, and how firms can turn these blind spots into areas of relative strength.
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